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The Hubspot integration enables you to easily bring all your CRM data into Latitude.

To add a new data source go to Settings > Data Sources > Add new data source and select Hubspot. Remember only admins can access worksapce settings. Let’s see how to make the connection:


  1. Click on Authenticate Hubspot

  2. You will be taken to the Hubspot sign-in page

  3. Select the Hubspot account that contains the data you want to connect an click on Choose account

  4. Click on Connect app to give Latitude access to your Hubspot data

  5. You will be redirected to Latitude and the sync will start.

  6. Once the sync is complete, you can use your Hubspot data in Latitude.


The first sync imports all the data at once, so it may take a long time. Please, be patient. After that, only the new data will be updated, which is much faster.